What is ClickFunnels?
Although the tool does not need an introduction anymore, in short, Clickfunnels is a funnel builder tool founded in 2014 by Russel Brunson and Todd Dickerson.
It’s almost introduced the terms of “funnels” in the context of online marketing and has been one of the fastest growing online company of the last few years.
But let’s look at how it compares for the online course industry.
Features: What Can You Do With ClickFunnels?
ClickFunnels is a funnel builder and doesn’t want itself to be considered a course hosting tool, but it has everything else:
It’s great to see a tool that was clearly built for online businesses and marketers but also by one. Russel Brunson has been in the online marketing industry for over a decade before founding ClickFunnels.
And it shows!
The set of features you’ll find are just enough to allow you to personalize your funnels, but also very carefully set to make sure you build a highly converting one.
That’s why A/B testing, which is one of the oldest tool in the box for marketers to find out which page variation works best, is prominent in the interface and easy to use.
Some might find the layout and block type limited (maybe compared to some other WordPress page builders) but an expert eye would recognize it is a great balance between customization and optimization.
One of the core features of the platform, imitated by many afterward, is the ease of creating upsells and downsells in your funnel using Clickfunnels.
Again, the company preaches and promotes what they know work, and the several books Russel Brunson wrote go in depth on how to use these to increase average cart value and break even/profit quickly.
Lastly, you’ll be able to use an integrated email software to run your campaigns from beginning to start on the platform. (Platinum plan)
You'll be able to use some automations that only an integrated system could really use as easily, with purchase triggers and other behaviors throughout the funnel.
Lastly, although you are technically able to create a membership area in Clickfunnels, don’t mistake this for a real membership side of the platform.
You really only will be able to create a limited layout for this membership pages and not a proper course like course hosting platform offer…
Use sparsely for paid downloads and small documents maybe.
User Experience: Is ClickFunnels Easy To Use?
As one of the first drag & drop funnel builders, Clickfunnels has clearly worked hard on making the platform easy to use.
The front-end builder is fast and intuitive, so that any non-techie can use it.
The back-end, although generally easy to navigate, does have a bit of a
feel at times. Mostly because of the clear efforts to push some cross-selling and other products the company has for you. Which may be a little distasteful for paid customers…
Some of the most advanced features would also probably require having a technical knowledge of basic website builders, but as mentioned before, anyone can use it and well!
On the front-end, Clickfunnels is very seamless for the end user and you have all the control you need to influence their journey on your site (and funnels).
Affordability: How Much Is ClickFunnels?
Clickfunnels enables you to not have to worry about a lot of 3rd party tools to sell your digital products. Tools that can amount to several hundreds of dollars per month.
But saying that Clickfunnels is on the affordable side would be a stretch:
It is definitely not overprice and is somewhat competitive, but since you’re going to also be needing a proper course hosting platform, Clickfunnels is definitely not easy on a course creators budget, especially if you’re just starting out.
As it is a very scalable platform however, it is probably a tool you won’t outgrow and can start with, knowing you’ll have it in your tech stack for the long term
How is the Support & Community for ClickFunnels?
Clickfunnels has built a LARGE community online of raving fans. Russell Brunson has, through his personal brand, been pushing his message in his books, lots of content and hard work.
Which paid massively since the Facebook group community for the tool has over 250,000 people in it! That of course does not represent its paid user base but his a great indicators that the brand’s value has reached a large audience.
What that means for you as a course creator, is that you’ll have no issue finding help or advice on setup and marketing your products through the Clickfunnels community.
That as well as any hire or “funnel designer” you may want to get some help from.
Internal support has sometimes been criticized for being a little slow to answer or be the most helpful.
It’s easily understandable from a business standpoint, with the probably huge amount of support tickets they must received…
But can be frustrated at times if your question is time sensitive!
You will find an extensive knowledge bank of support articles to fix it yourself if you can’t wait that long.
Our Overall Rate: 8/10
Community & Support Rating:
ClickFunnels has clarly marked the online business industry with the tool and inspired so many to look at online marketing and how to sell differently.
It's also managed to build something that's both easy to use and flexible. It's pricing might be a turn off for many but it adds up to the reputation it has built!