Funnel building tools, as their name suggests, help build highly converting pages to sell your digital or physical products. These page builders allow to make offers (free and paid) in a strategic order to lead customers down a sales pipeline called ‘funnels’.
They sometime include other features such as a cart or email automations but don’t necessarily have the pretension to be a substitute for a course hosting platform. Instead they usually support a delivery system (online or offline) of the product.
The pros: these are tools specifically built to design highly converting funnels and offers. In conversion optimization (CRO), the small details can have a big impact on conversion rate, and these allow you to ensure you’re making the most out of the traffic coming in. Split testing is also a feature we can find with these platforms to further optimize your sale process.
The cons: If you are on a budget or with a small audience and traffic, you may find these tools a little bit outside of your price range. What you also need to know as a course creator is that you will definitely need other tools to pull your program together.
You’ll find here the list of all the top funnel builder platforms and their review.